www.muddlercocktails.com

Thursday, 31 May 2007

Thursday Club

With the Bank Holiday it may be a short week, but they always feel longer than they should! As Henry said yesterday there have been a few production problems that got me thinking...

Is my current job (with as many titles as I want to give myself - Production Director, CEO, Co-Founder, CIO etc) really that different from the old days as a Project Manager in the Investment Banks?

In the 'old' days I'd be wondering where that $100 million trade had gone in the system, now a days I wrestle with where our juice supply is being stored. These dilemmas are no longer interrupted by screaming traders, but by Henry asking whether that is the right shade of red on our POS (how am I supposed to know?).

In the 'old' days I'd be part of groups that would go out in the City every Thursday... something that was quickly christened 'Thursday Club'. This involved going round all the City bars and spending my former companies money. This year I'm commuting in to town on a Thursday night and blowing my companies money (aka mine).

In reality though the similarities are minimal, the beauty of running your own show means that you get the definitive view on everything and I mean EVERYTHING. From how the invoices look to whether to order 3,000 litres of juice or 10,000. With no bureaucracy it is just a case of phoning Henry and saying I'm doing this or that. The beauty of working at home is also hard to argue with, I have a 2 second commute from my bed to my desk and although we are largely keeping office hours its nice to know that I can lie in a bit in the mornings and catch up on the weekend or whenever.

When the lorry load of Muddler Cocktails turns up.... it'll be this flexibility that allows us to spend every waking moment plodding the streets getting the pubs to taste it.

What I'm confident of, the deeper I get into the world of Muddler the more confident I am that this is going to work. As any Thursday night in the City shows, you still spend a lot of the time at the bar whilst women (sorry but it is mostly the ladies) decide what to have. I do believe that our product will answer this dilemma . We have a great looking, great tasting product we just need to get it in front of people and things should look after themselves! Well I'm hoping anyway!

Well this week is almost over... just a lazy Friday to go (Friday afternoons do tend to be quite laid back at Muddler Towers).

I won't finish on a quote... I'll leave that to the wannabe academic!

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