All in a days work...
Hello there, I thought that given Henry and Rupert's recent head first dives into the world of blogging I'd better put my 2 cents in as well so here goes...
I'm Alex. I created (and continue to create) all the graphic design for Muddler Cocktails. This has, so far, included the logo and brand identity, bottle labels, print advertising, web-site, promotional photography, boxs and cartons, clothing, and a whole bunch of small things such as post cards, stickers, rubber stamps and even fridge magnets.
All this has been undertaken in the short period since we had our first meeting back in March. Which seems like such a long time ago now, testament to the speed with which business is conducted at Muddler!
Muddler came to me after dabbling in the realms of the big London graphic design agencies and finding it all to be a bit too much. Without wanting to sound big headed, I really believe that for this type of project I have something to offer that a big design company can't, and that's being able to take the time to work with the client and forge a personal relationship whereby your work together on the project over a period of time.
And that's exactly what we've done. We speak, share ideas and look at roughs almost everyday of the week in one form or another and its this interaction which I believe not only creates the best working relationship, but also embodies the Muddler ethos, a personal touch which is refreshing in a world of global, billion dollar corporates. (By the way... if any global billion dollar companies out there want to hire me then I retract that last statement!)
I hope that I can speak for Henry and Rupert when I say its been an enjoyable experience. We're really happy with everything and can't wait to set it all free into the public domain. Of course nothing of this scale ever runs exactly to plan (as Rupert and Henry have used up most of this blog explaining!) but the countless bottle label roughs are a distant memory now that we hold in our hands the real thing at last. The feeling of satisfaction you get as a designer when seeing a finished product for the first time is always a nice moment, but a beautifully wrapped bottle looking all shiny and new beats the normal print designing any day.
Ok well I'm off to play some Nintendo wii... I look forward to Henry and Rupert's next instalments, and I'll no doubt post some more thoughts as well at some point... Take it easy :P
/Alex
I'm Alex. I created (and continue to create) all the graphic design for Muddler Cocktails. This has, so far, included the logo and brand identity, bottle labels, print advertising, web-site, promotional photography, boxs and cartons, clothing, and a whole bunch of small things such as post cards, stickers, rubber stamps and even fridge magnets.
All this has been undertaken in the short period since we had our first meeting back in March. Which seems like such a long time ago now, testament to the speed with which business is conducted at Muddler!
Muddler came to me after dabbling in the realms of the big London graphic design agencies and finding it all to be a bit too much. Without wanting to sound big headed, I really believe that for this type of project I have something to offer that a big design company can't, and that's being able to take the time to work with the client and forge a personal relationship whereby your work together on the project over a period of time.
And that's exactly what we've done. We speak, share ideas and look at roughs almost everyday of the week in one form or another and its this interaction which I believe not only creates the best working relationship, but also embodies the Muddler ethos, a personal touch which is refreshing in a world of global, billion dollar corporates. (By the way... if any global billion dollar companies out there want to hire me then I retract that last statement!)
I hope that I can speak for Henry and Rupert when I say its been an enjoyable experience. We're really happy with everything and can't wait to set it all free into the public domain. Of course nothing of this scale ever runs exactly to plan (as Rupert and Henry have used up most of this blog explaining!) but the countless bottle label roughs are a distant memory now that we hold in our hands the real thing at last. The feeling of satisfaction you get as a designer when seeing a finished product for the first time is always a nice moment, but a beautifully wrapped bottle looking all shiny and new beats the normal print designing any day.
Ok well I'm off to play some Nintendo wii... I look forward to Henry and Rupert's next instalments, and I'll no doubt post some more thoughts as well at some point... Take it easy :P
/Alex
1 Comments:
Very impressive Alex. I do find it particularily worrying that a man who has spent so much of time in IT and a part of it surrounded the IT greatness that is me :¬) struggles to even blog...
Anyway, He is about to become the most popular man in south London (when all those drinks arrive).
Ps. Packaging looks great - you could wrap some very poor office coffee in those sleaves and expect to ship a lot of product.
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