Media Star
There is now a bit of waiting going on at Muddler Towers... we continue preparations for our launch but continue to wait for the product to appear. Working with companies that actually run physical machinery (rather than the digital world that I have left) means that you end up with delays that sound as if they've come from a mechanic rather my previous world of slipping up with a document or disagreement in a meeting. Everything is being done to get the product on the streets, but I need a little bit longer before I can give you a definite date.
So there are plans a foot for a media onslaught... well attempts to get in a couple of trade publications and if we're lucky a couple of consumer newspapers/ magazines. Henry has recently been leading the charge on this and getting the appropriate journalist contacts etc. However, I have stolen a march on the Henry's attempts.
I managed to get myself in to International Rugby News and although not the target market, all publicity is good publicity and all that. I tried gallantly to get Muddler mentioned in the article, but it's hard to throw details of an alcoholic drink into chat about the structure of the rugby leagues. Anyway, I'm now officially a 'prop' and 'drinks company founder':
(The sideburns are prominent through and I've managed to get this published whilst I'm still under 30!)
If you want to read the full article, there are some scans of the article here (they are quite large pdfs):
page 1
page 2
page 3
So having made it to this dizzy heights of media stardom... I've embarked on a further attempt to become an 'it' boy. Over the weekend I wrote a piece on what I'm up to for my old boys news letter (the infamous 'Old Stortfordian'). This is something I would never normally do, but again it is another attempt to look for free publicity. My hope is that they wont edit it down to just saying that I live in SE London and have started my own company... only time will tell.
If he can get off the golf course/ driving range Henry will write another one of these postings tomorrow.
Tomorrow, Henry and I are probably off to a trade show (Bar 07) ... which should mean an afternoon of sniffing out the competition and tasting cocktails. I'd rather have our product and be out there giving it to the public, but then again its not too hard a life as the helm of Muddler Cocktails! Lets pressure Henry into publishing details tomorrow!
So there are plans a foot for a media onslaught... well attempts to get in a couple of trade publications and if we're lucky a couple of consumer newspapers/ magazines. Henry has recently been leading the charge on this and getting the appropriate journalist contacts etc. However, I have stolen a march on the Henry's attempts.
I managed to get myself in to International Rugby News and although not the target market, all publicity is good publicity and all that. I tried gallantly to get Muddler mentioned in the article, but it's hard to throw details of an alcoholic drink into chat about the structure of the rugby leagues. Anyway, I'm now officially a 'prop' and 'drinks company founder':
(The sideburns are prominent through and I've managed to get this published whilst I'm still under 30!)If you want to read the full article, there are some scans of the article here (they are quite large pdfs):
page 1
page 2
page 3
So having made it to this dizzy heights of media stardom... I've embarked on a further attempt to become an 'it' boy. Over the weekend I wrote a piece on what I'm up to for my old boys news letter (the infamous 'Old Stortfordian'). This is something I would never normally do, but again it is another attempt to look for free publicity. My hope is that they wont edit it down to just saying that I live in SE London and have started my own company... only time will tell.
If he can get off the golf course/ driving range Henry will write another one of these postings tomorrow.
Tomorrow, Henry and I are probably off to a trade show (Bar 07) ... which should mean an afternoon of sniffing out the competition and tasting cocktails. I'd rather have our product and be out there giving it to the public, but then again its not too hard a life as the helm of Muddler Cocktails! Lets pressure Henry into publishing details tomorrow!
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