www.muddlercocktails.com

Monday, 9 July 2007

What a week in the land of Muddler....

Well just when you are wrapping up from a major week another one is lined up...

What a week last week was:
Monday - We hear that our bottle production is complete and all is well. I spend all night building the website with our designer. So far your feedback on the website has been great. So once again we must thank our designer Alex Smee for putting up with Henry and I (but mostly Henry) as we come up with different and obscure ways for us to present our information. The website is now largely complete, but we have a list of things (from small typos to re-designing the blog section) to do to improve it... so expect to see some slight improvements over the next few weeks. If you have any thoughts please feel free to email me on rupert@muddlercocktails.com and we'll see what we can do.

Tuesday - The stock makes it through the flooding, rain and arrives at our warehouse. This is the first time we get to touch/ feel a finished product. Henry has written about this a bit... but this truely was a great feeling. Lunch is enjoyed with a Muddler for the first (but not the last) time with my lunch. It tastes great and completely as we had expected.

Wednesday - All our sales material is gathered together, the sales pitch is rehearsed in full with each other and our Muddler Polo shirts:


Then we hit the streets and started spreading the message of the joys of Muddler Cocktails. It is quite a truly odd experience for us as Henry and I have never done cold calling before and nerves were high. The first couple of bars were not great starts as neither pub would entertain the concept of trying the drink. We re-evaluated and ploughed on, trying to find the right person in each bar… no sales but some info about when to call and who to speak to.

Thursday – we hit the road with a vengeance, tackling the Greenwich area. The first pub took a case to try, the second bar bought a couple of cases to see how it went down. Oliver’s Bar is a small underground (literally) bar which specialises in live music:

http://www.lemonrock.com/oliversjazzbar

So we will catch up with them in a week or so to see how it is going.

More for this posting to come soon…


As we are now spending more time out of the office and my evenings are spent stuffing promotional mailouts (or soon out promoting the joys of Muddlers to the masses) writing the Blog becomes something that will have to be squeezed into the early mornings or late at night. As we've said before... it acts as therapy for us (and you lot seem to be reading it) so we will definitely keep on publishing updates.

Anyway, got to go

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