A surprising yet welcome new market
Since we got hold of Muddler Cocktails our families have been a huge support, not least in their enthusiasm for getting their friends and colleagues to try it, and from this a very interesting trend has appeared.
The group of people we get consistently positive feedback from, more than any other, are the 50+ females. It appears that Muddler Cocktails really hits the spot with its 100% natural ingredients and more mature strength and flavour.
Its funny because of all the groups of people these would have been the ones, along with 50+ men, who I would have thought were least likely to change their habits. On reflection this is a view of the 50+ I formed when I was about 12!
The reality is that most people I now know who are over 50 have more freedom and choice than any of my friends. This in turns means that they are more open minded with a great sense for exploration, that change and difference is good, that there's always time to experience and find something new.
While 50+ might not sound as glamorous as the 25-35 year old market, perhaps it is this group that really sets the trends, where to travel, what to eat, what to drink.... One thing that is for sure, if we have inadvertently produced a drink that they find a delicious alternative to the odd glass of wine or gin and tonic we will be happy as larry!
The group of people we get consistently positive feedback from, more than any other, are the 50+ females. It appears that Muddler Cocktails really hits the spot with its 100% natural ingredients and more mature strength and flavour.
Its funny because of all the groups of people these would have been the ones, along with 50+ men, who I would have thought were least likely to change their habits. On reflection this is a view of the 50+ I formed when I was about 12!
The reality is that most people I now know who are over 50 have more freedom and choice than any of my friends. This in turns means that they are more open minded with a great sense for exploration, that change and difference is good, that there's always time to experience and find something new.
While 50+ might not sound as glamorous as the 25-35 year old market, perhaps it is this group that really sets the trends, where to travel, what to eat, what to drink.... One thing that is for sure, if we have inadvertently produced a drink that they find a delicious alternative to the odd glass of wine or gin and tonic we will be happy as larry!
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