Fame (& Fortune)
Having hogged the lime light a little on the PR front with a couple of quotes in The Grocer Rupert has been keen not to be out done. In true Jessop fashion his quest has resulted in, not a mere quote but, an entire article on himself!
Below is a scan of the article which is featured in this week’s Night Magazine along with the questions and his answers. It’s a great piece which summarises exactly why and what we are doing. Have a read for yourself but I was completely sold! It also means that I've got off extremely lightly on my blog writing duties but I'll make sure to make up for it later in the week....
Below is a scan of the article which is featured in this week’s Night Magazine along with the questions and his answers. It’s a great piece which summarises exactly why and what we are doing. Have a read for yourself but I was completely sold! It also means that I've got off extremely lightly on my blog writing duties but I'll make sure to make up for it later in the week....
RUPERT JESSOPRupert Jessop is a co-founder of Muddler Drinks Ltd, who in the summer of 2007 released Muddler Cocktails (www.muddlercocktails.com), ‘The Real Fruit Cocktail’. The first variation is raspberries, blackberries and blueberries muddled (crushed) and shaken together with cloudy apple juice and a generous helping of oak barrel sugar cane rum. He has a challenge on his hands as he seeks to convince pubs, bars and clubs that there is life in premium, convenient, 100% natural cocktails. Initial results are positive, but time will tell whether he can create a new drinks category….
I got into my job…
because I created the position. Whenever a friend (Henry Debenham) and I went out for a drink with our friends we would come across a recurrent problem. While most people opted for the usual there were always a few who didn't know what they fancied to drink. No matter how many drinks you listed there just wasn't anything that was alcoholic and really appealed to them. So we set about seeing if we could find out what might appeal and coupled with a liking for fresh fruit products and cocktails it wasn't long before we had our light bulb moment. Our research proved that everyone liked the idea of being able to have a real fruit cocktail in a bar or club but the problem was you just couldn't get them. So we decided to give up what we were doing and start a company that could deliver a solution. What did I do before that? I was a Management Consultant at Accenture for seven years. Although the variety was good, producing and executing strategies for other people didn’t sit right with me. That coupled with an interest in the drinks market meant that I was keen to turn the light bulb into a winning formula.
If I met myself 10 years ago, I'd tell myself…
that the well paid and good career progression job I’d just got in the City would be a stepping stone to having a small company shaking up the drinks industry. I’d then pick myself off the floor and put me back on my student bar stool. Then we’d go for a curry…
My job involves....
Everything! Henry and I (founders of Muddler Drinks) have never formally split down the company responsibilities. We both have different skill sets so jobs naturally fall to our strengths… but we both always have opinions on how everything should be done. Our disagreements are often documented on our company blog (www.muddlercoktails.com/blog.html) but they are all resolved amicably (often over a Muddler) and they help us produce a drink of the highest standards.
I love this business because…
our company is producing what people want, a quite literally fresh and new product. We get loads of comments about how they love the fruitiness, that it's totally different because you can actually taste the alcohol and that it isn't sickly sweet like other RTDs. Hearing people enjoy your product because of what you set out to do is a great feeling.
The biggest challenge I face is…
offering something truly original in a business that wants to categorise you alongside existing products. People think we are an alcopop – WE ARE NOT. Our competitors are the premium ciders, glasses of wine, and spirit and mixers like the G&T and Pimms. The challenge of breaking these pre-conceptions is why I got involved in Muddler. If I wanted the easy (but busy) life I would have stuck at my City job.
The biggest opportunity is…
creating a new category of drink. Innovation is not a new cider or beer in a slightly different bottle it is offering consumers something that they have never been able to experience before. Our product is not like anything else. Our biggest opportunity is to show the industry the potential of Muddler Cocktails both for the consumer, as a delicious new alcoholic drink, and the industry as a premium profit driver.
I got into my job…
because I created the position. Whenever a friend (Henry Debenham) and I went out for a drink with our friends we would come across a recurrent problem. While most people opted for the usual there were always a few who didn't know what they fancied to drink. No matter how many drinks you listed there just wasn't anything that was alcoholic and really appealed to them. So we set about seeing if we could find out what might appeal and coupled with a liking for fresh fruit products and cocktails it wasn't long before we had our light bulb moment. Our research proved that everyone liked the idea of being able to have a real fruit cocktail in a bar or club but the problem was you just couldn't get them. So we decided to give up what we were doing and start a company that could deliver a solution. What did I do before that? I was a Management Consultant at Accenture for seven years. Although the variety was good, producing and executing strategies for other people didn’t sit right with me. That coupled with an interest in the drinks market meant that I was keen to turn the light bulb into a winning formula.
If I met myself 10 years ago, I'd tell myself…
that the well paid and good career progression job I’d just got in the City would be a stepping stone to having a small company shaking up the drinks industry. I’d then pick myself off the floor and put me back on my student bar stool. Then we’d go for a curry…
My job involves....
Everything! Henry and I (founders of Muddler Drinks) have never formally split down the company responsibilities. We both have different skill sets so jobs naturally fall to our strengths… but we both always have opinions on how everything should be done. Our disagreements are often documented on our company blog (www.muddlercoktails.com/blog.html) but they are all resolved amicably (often over a Muddler) and they help us produce a drink of the highest standards.
I love this business because…
our company is producing what people want, a quite literally fresh and new product. We get loads of comments about how they love the fruitiness, that it's totally different because you can actually taste the alcohol and that it isn't sickly sweet like other RTDs. Hearing people enjoy your product because of what you set out to do is a great feeling.
The biggest challenge I face is…
offering something truly original in a business that wants to categorise you alongside existing products. People think we are an alcopop – WE ARE NOT. Our competitors are the premium ciders, glasses of wine, and spirit and mixers like the G&T and Pimms. The challenge of breaking these pre-conceptions is why I got involved in Muddler. If I wanted the easy (but busy) life I would have stuck at my City job.
The biggest opportunity is…
creating a new category of drink. Innovation is not a new cider or beer in a slightly different bottle it is offering consumers something that they have never been able to experience before. Our product is not like anything else. Our biggest opportunity is to show the industry the potential of Muddler Cocktails both for the consumer, as a delicious new alcoholic drink, and the industry as a premium profit driver.
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