www.muddlercocktails.com

Monday, 31 March 2008

New samples go down a treat!

The new Muddler Cocktails have got off to a flying start. Not only has the men in white coats given them the all clear (meaning that they are safe to drink!) but some taste testing at the end of last week confirmed that the new improved recipe is ticking all of the boxes!

  • Not too sweet
  • You can taste the alcohol like a real cocktail
  • Deliciously fruity
  • nothing artificial added!
  • Look fantastic
  • I could drink this on any occasion...

Now we just can't wait to get it out there and in the hands of people who can bring it to the masses and quick!

As part of our mission to achieve this on Friday we took a trip back to Manchester, where Rupert and I were at University, to meet up with a very innovative company who already distribute a well known premium bottled lager. It was great to meet people who had come from such a similar position as ours, share stories which were uncannily similar! as well as the energy, drive and passion to make things succeed. We hope more will come from this as it could be a powerful combination!

Manchester really is a buzzing city which has changed almost beyond recognition since we were there 8 or so years ago. Unfortunately we weren't up there long enough to sample the city delights, or Mojo, which we have been told is the place to go in town. Instead we caught up with one of our old uni house mates Will and his wife Sophie, who had kindly agreed to put us up for the night, although how much choice they had in the matter I'm not entirely sure! They've settled into suburbia proper with a local boozer and curry house opposite. I have to be honest it's not a bad little set up I mean what more do you need? Other than Muddler Cocktails of course!

This week it feels we are back on track, we've got the new product and it's delivering in all areas, so it's time to start cranking up the PR machine again and throwing everything we've got behind this. Bring it on is what I say, I reckon we've got a hot summer ahead of us and it's our mission that people should be able to enjoy the deliciously fruity flavour of real fruit cocktails wherever and whenever they want to in the form of Muddler Cocktails, 'The real fruit Cocktail'!

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