Muddler Cocktails Fruitlift

Firstly apologies for not having written a blog in the last couple of weeks. But we promise that we have had good reason! Since the end of the summer and our initial run of Muddler Cocktails we have been busy consolidating all of your feedback and looking to improve our offering even more!

Most notably we have introduced a new flavour! This is a vodka based cocktail which has been muddled with Mango, passionfruit and peach. It's a deliciously fruity little number and has gone down a treat in taste testing. We can't wait to get it out there. We have also been working on a third flavour but you will have to wait a little longer for this one I'm afraid!

The other thing to have changed is our bottle. One of the biggest bits of feedback we had was that people wanted to see just how fruity the drink was. As a result we've created a new design that does just this and here's the result....Let us know what you think but the feedback we've had so far is hugely positive.

As if this isn't enough we've also been working on our packaging as we start to talk with some of the big supermarkets. Below are some pictures along with Alex (our designer) helping me mock up some samples yesterday for a meeting we had this morning.

As you can see it's all hands on here at Muddler's still which we believe is the best way of ensuring quality.

So what do the next few weeks entail, well lots more meetings as we go about securing our first major outlets in time for the summer when we hope you'll be able to sit back, enjoy better weather than last year! and relax with a refreshingly fruity cocktail in your hand!

As always we will keep you posted with regular updates....

The year of Opportunity

Happy New Year from Muddler Cocktails!

We hope getting back into things hasn’t been too arduous! Certainly took me a few days to recover from the New Year celebrations, one too many cocktails I think. As my girlfriend pointed out to me, somehow it’s only ever the one that is too many!

I managed to get away for a week to Gambia for some winter sun which was very nice and slightly strange. It was at the time when it was really cold over here so stepping off the plane to 30 degrees, only 6 hours after stepping on it, was a weird feeling to say the least and one that I never quite adjusted to, I spent the whole week thinking I was dreaming!

Of course going on holiday was the perfect opportunity to do some research for Muddler Cocktails. The hotel had a beach bar which had an extensive cocktail menu and happy hour, that seemed to last at least 2hrs! The lovely Marianne was head bartender and took great joy in making up some delicious and fruity cocktails, giving me lots of inspiration for future Muddler Cocktail recipes.

Having had a nice break over Xmas and New Year, we’re feeling energised and ready to take on 2008, making it the year that Muddler Cocktails really breaks into the market.

As we come to the end of the first full week we’ve hit the ground running with lots of activity going on and it looks like we’ve got some interesting meetings lined up already. More on this soon I hope.

Well I hope your New Years resolutions are also still going strong. If one of them was to be more healthy, to eat and drink more natural produce then remember you can’t get more natural than ‘The real Fruit Cocktail’.

As far as resolutions and new beginnings for us at Muddler Cocktails, this quote rings very true:

‘We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day.’
~Edith Lovejoy Pierce

Quite exciting really....!